Portuguese wine production is not just Porto or Vinho Verde (white wine with green hint). After hundred years of British monopole in the Douro Valley, producers are now going independent and developing excellent red wines that deserve to be discovered....

Legacy of Prohibition, the distribution system in the United States is very complex. Before reaching the final consumer, the wines are marketed through many intermediaries. This system is so named THREE-TIER SYSTEM. This triangular distribution system...

The label is a tool for business development. It must make people want to buy the product. My opinion? The label must meet three criteria: The hook that should attract the consumer's eye. It corresponds to different worlds (traditional, local, pattern...