Once upon a time... China dancing tango
Happy new year to you all!! Yes, it’s a bit late, but nevermind..
Do you have good resolutions this year?
I do not, but I was wondering if Bordeaux does. It’s just that I sometimes wish Bordeaux could be a bit humble and look out what are the competitors doing.
It makes years that Argentina does wonderful in marketing their wines. The last news?
The entity responsible for the promotion of Argentine wines in the world, Wines of Argentina (WOFA), opened a desk in Beijing. China but also all Asia are in sights of the Argentine bodegas.
" Our objective is to develop in the next 5 years the presence of our wines on the Asian market " explains Alberto Ariza president of Wines of Argentina.
It is the spanish Juan Antonio Mompo Palacio who was chosen to set up this deployment which plans 3 fundamental objectives:
- MULTIPLY the number of Argentine bodegas which have customers in China;
- OFFER the services of a logistics center to obtain economies of scale
- DEVELOP the promotion of Argentine wines.
" Our purpose in this first phase is to accompany, to advise and to help the Argentine bodegas in a complicated market with cultural and logistic barriers which have no equivalent in the world " adds Alberto Ariza.
In a rather gloomy world context, the consumption of wine in 18 importer countries of Asia increased by 14 % last year. China represents 86 % of the consumption of the region with sales reaching 20 million euro in 2011 (in increase of 55 % with regard to the previous year!)
CHINA is the 7th exports market of Argentine wine behind the United Kingdom, Holland and Mexico.
If spanish is not an alien language for you, have a look on the website of the WOFA:
I hope you enjoy our first article of the year. If you're not conviced, watch this nice marketing product WOFA offered China...